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Valuing a company is hard.

Especially when you are investing as a first time investor in a six months old startup.

How do you foresee an app used for sending nudes being worth 25 Billion?

Seeing a founder with a great idea is one way.

But that cannot not be the only way.

How can we imagine a startup in 10 years?

That’s really boiling my mind right now.

There might be an easy question, but I have not found it yet.

What Didier Hilhorst writes on designing the new Uber app is interesting though:

We used to think our job was done once you got in a car, and that the faster we got you out of our app, the better the experience. But as we looked ahead at each step, we realized we were neglecting the longest part of the journey: being on your way.

Good companies address a need, and as they progress in fulfilling this need, needs change.

That might be the next step on which you can predict and base a valuation.

From showing movies and series on a specified time to showing them on-demand to creating them yourself.

From sending disappearing photos to a new way of chatting to a new way of capturing (more on Snapchat later)

From finding college classmates to connecting with the world to a new way of working together.

[warning]Dit bericht schreef ik toen ik nog in het Engels blogde. Binnenkort zal ik het vertalen. Beloofd.[/warning]